As you know, this past Monday was Earth Day. About an hour before I had to leave for work, I was on twitter and came across a tweet from The Huffington Post asking what peoples' "#EcoChallenge for #EarthDay" is. Well, it took me about 30 seconds to tweet the Empire State Building. Why you ask?
Because every year on April 22, they light the tower lights a beautiful, bright emerald green. As in "being green" for the earth. Nice sentiment, huh?
Ummm...why wouldn't they just turn off the tower lights in honor of the earth and being green? This is just common sense, right?
It seriously bugged me every year I lived in NYC...and apparently still does.
So I decided to tweet the Empire State Building:
They didn't respond. Very shortly after that, I decided to answer The Huffington Post's superficial social media probe:
No answer. Not even a snarky comment from a fellow tweeter. So then I emailed the PR person at The Empire State Building.
Hello Ms. Maasch,
I'll keep this brief since I know you're busy...but don't you think the ESB should turn off the tower lights in honor of earth day? Seems oxymoronic to light them...plus, could be a GREAT PR opportunity.
s. Maasch, I promise I'm not as crazy as you probably think. You must admit I'm onto something!
No response. Then I realized that someone I used to cook for in NYC is personal friends with the developer of the ESB. So I sent him a text summarizing my pre-work crusade.
He texted me back:
'll tell him ;)
I'm not sure if the wink was serious or a leave-me-alone wink but there's a 50% chance it happened. I responded:
hen I posted a status update on my facebook page along the lines of, "How are you celebrating Earth Day? I for one am personally trying to get the Empire State Building to not light up tonight."
When I realized that my post was queued for quite longer than usual, I quickly deleted it. You may not want to word a goal in such a way that catches homeland security's attention. Just a thought.
So instead, being that at this point I needed to be out the door for work, I found a new goal for later that day: a carrot, raisin and ginger salad- all edibles from this planet that deserve to be celebrated.
This salad morphs raw carrots into something you'd pay $12 for at a spa. It gets you ready for bathing suit season. It does this planet more good than the green tower lights.
Oh, and I started a facebook page: Turn off the Empire State Building tower lights for Earth Day.
INGREDIENTS: (makes 3 cups)
- 4 large carrots, shredded
- ½ cup raisins (yellow are nice but purple will do)
- 1 teaspoon finely grated ginger (use a microplane)
- ½ teaspoon cinnamon
- 1 tablespoon honey
- 1 tablespoon lemon juice
- kosher salt and pepper, to taste
-In a medium bowl, mix together the shredded carrots with the raisins, grated ginger, cinnamon, honey, lemon juice, salt and pepper.